Aimrecap Design System.
FlexRent is a digital platform designed to simplify short-term and flexible accommodation rentals. The goal was to create a seamless and trustworthy booking experience that could compete with established players like Airbnb while offering greater flexibility tailored to modern travelers. The project focused on reducing booking friction, increasing user confidence, and delivering a hotel-like reliability within a peer-to-peer model.
tHE CHALLENGE
How might we design a flexible rental platform that simplifies the booking process, increases trust, and gives users more control over their stay conditions?
WORKFLOW
Research
Wireframes
High-fidelity
Prototype
Usability testing
TOOLS
Figma
FigJam
Pencil and paper
TIME
2025
12 weeks
PRODUCT
Aimrecap
Key Design Decisions
Decision 1 — Show Total Price Upfront
Problem: Users often abandon bookings when hidden fees appear late in the process.
Final Decision: Display total price including fees from the listing stage.
Decision 2 — Simplify Filters Instead of Expanding Them
Problem: Competitor platforms overwhelm users with filters.
Final Decision: Essential filters + intelligent default sorting.
Final Designs
HOMEPAGE
FILTER PAGE
HOMEPAGE
FILTER PAGE
HOMEPAGE
FILTER PAGE
What I Learned
This project reinforced the importance of trust in transactional platforms. I initially focused heavily on feature richness, but research revealed that simplicity and transparency mattered more than additional functionality.
I also learned that competing with established platforms does not mean replicating them — differentiation through clarity and focus can be a stronger strategy.
