WanderWise – Booking Web App.

WanderWise is a web app designed to enable users to discover and book destination trips around the world. With a focus on seamless user experience and an intuitive interface, WanderWise helps users find, plan, and book their dream getaways.

tHE CHALLENGE

Create a unified, visually engaging experience that simplifies destination discovery, booking, and trip management.

WORKFLOW

Research

Wireframes

High-fidelity

Prototype

Usability testing

TOOLS

Figma

ChatGPT

Google Stitch

FigJam

TIME

2026

08 weeks

PRODUCT

WanderWise

Metrics

BUSINESS

Conversion Rate

Revenue per User

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

USERS

User Engagement

Custumer Satisfaction (CSAT)

Net Promoter Score (NPS)

Click-Through Rate

Metrics

BUSINESS

Conversion Rate

Revenue per User

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

USERS

User Engagement

Custumer Satisfaction (CSAT)

Net Promoter Score (NPS)

Click-Through Rate

Metrics

BUSINESS

Conversion Rate

Revenue per User

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

USERS

User Engagement

Custumer Satisfaction (CSAT)

Net Promoter Score (NPS)

Click-Through Rate

Research

Research included competitor analysis of platforms like Airbnb, VBRO, and Booking.com to evaluate discovery, search, and booking flows, along with interviews with 10 frequent travelers to uncover pain points and preferences. I also developed two primary personas—“Inspiration Seeker” and “Planner Traveler.” The key insight was that users seek inspiration first, followed by a frictionless booking experience with transparent pricing and reliable reviews.

Research

Research included competitor analysis of platforms like Airbnb, VBRO, and Booking.com to evaluate discovery, search, and booking flows, along with interviews with 10 frequent travelers to uncover pain points and preferences. I also developed two primary personas—“Inspiration Seeker” and “Planner Traveler.” The key insight was that users seek inspiration first, followed by a frictionless booking experience with transparent pricing and reliable reviews.

Research

Research included competitor analysis of platforms like Airbnb, VBRO, and Booking.com to evaluate discovery, search, and booking flows, along with interviews with 10 frequent travelers to uncover pain points and preferences. I also developed two primary personas—“Inspiration Seeker” and “Planner Traveler.” The key insight was that users seek inspiration first, followed by a frictionless booking experience with transparent pricing and reliable reviews.

person in blue shirt writing on white paper
person in blue shirt writing on white paper
person in blue shirt writing on white paper

Wireframes

  • Started with low-fidelity sketches for desktop and mobile layouts.

  • Focused on navigation hierarchy, search & filter placement, and booking flow.

  • Iterated with Figma wireframes to validate information architecture and priority content placement.


Wireframes

  • Started with low-fidelity sketches for desktop and mobile layouts.

  • Focused on navigation hierarchy, search & filter placement, and booking flow.

  • Iterated with Figma wireframes to validate information architecture and priority content placement.


Wireframes

  • Started with low-fidelity sketches for desktop and mobile layouts.

  • Focused on navigation hierarchy, search & filter placement, and booking flow.

  • Iterated with Figma wireframes to validate information architecture and priority content placement.


white printer paper on white table

Key Design Decisions

Decision 1 — Destination Discovery First

  • Visual cards and trending categories to encourage exploration.

  • Search bar with keyword + filter support for quick access.

Decision 2 — Streamlined Booking Flow

  • Step-based booking: select trip → accommodation → add-ons → payment.

  • Reduced cognitive load and minimized abandonment risk.

Final Designs

Sign up

Destination Discovery

Destination Detail

Booking

Booking Completed

Mobile Screens

What I Learned

This project taught me that combining discovery and booking into a single flow requires carefully balancing inspiration with clear action. I also learned that conducting usability testing early is essential to prevent friction and frustration in multi-step booking processes.

Additionally, maintaining consistent and accessible design patterns strengthens user trust and encourages repeat engagement. Creating interactive prototypes proved especially valuable for validating design decisions before handing them off to development.

Mandela Arouna

Thanks!

Thanks so much for taking the time to view my portfolio.

Mandela Arouna

Thanks!

Thanks so much for taking the time to view my portfolio.

Mandela Arouna

Thanks!

Thanks so much for taking the time to view my portfolio.

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