Polio Saas CRM Website.
Polio, a cutting-edge CRM software company, is seeking a modern single-page landing page design for its CRM product. The landing page aims to captivate potential customers, effectively communicate the key features and benefits of Polio's CRM solution, and ultimately drive conversions.
tHE CHALLENGE
How might we design a landing page that balances authority, clarity, and conversion without overwhelming decision-makers?
WORKFLOW
Research
Wireframes
High-fidelity
Prototype
Usability testing
TOOLS
Figma
FigJam
Pencil and paper
TIME
2025
03 weeks
PRODUCT
Polio Saas CRM
Key Design Decisions
Decision 1 — Strategic Social Proof Placement
Client logos and testimonials appear before the pricing section to build trust before cost consideration.
This reduces resistance during decision-making.
Decision 2 — Repeated Call-to-Action
Placed in the hero section, mid-page after the feature showcase, and again before the footer—to capture users at different stages of their decision-making process and maximize conversion opportunities.
Final Designs
Hero section
Social proof - Features
Features
Integrations
Testimonials
Login screen
What I Learned
This project strengthened my ability to design for SaaS conversion psychology, balance minimalism with persuasive elements, structure long-form landing pages effectively, and align visual hierarchy with clear business objectives.
If I were to iterate further, I would run A/B tests on headline variations, experiment with interactive product demos in the hero section, and optimize CTA copy through performance-based testing to improve conversion rates.
